“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask:...

Here’s something I discovered after getting in to marketing. Most ads absolutely suck at getting clients! Some ads are funny. Some ads...

In this article series we’re covering better writing and how you get your customers glued to their screen while they devour your...

In the last article we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked it out, it’s here....

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and...

Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or powerdrill and before you...

Once upon a time, in a galaxy far, far away, I ran an ad account for a real estate business. It was doing very well. We were spending...

First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small Business you probably want...

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and...

Are you ignoring your perfect customers without even realising it? Sounds like a weird question, I know. But it’s really not. Because I...